Month: February 2018

Three Main Roles of Health PR Experts

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Lets face it, in the healthcare world, image and perception are literally everything, as people are putting their bodies, even their lives, in the hands of people who happen to be working in the healthcare industry. It doesnt matter whether its major or minor surgery and healthcare that you specialize in, in order to ensure that you continue to see individuals coming to you for healthcare purposes, you need to ensure that youre creating the right image and that is where health PR experts come into the mix. Here well be taking an in-depth look at the roles health PR workers take on, and how exactly theyre beneficial for those involved in healthcare. So, without any further hesitation, lets take a look at three major roles of health PR workers.

They keep healthcare relevant One of the main roles associated with health PR workers is to ensure that healthcare stays relevant. Of course we know that healthcare will always be relevant, but what we mean is that these PR workers ensure that, in the eyes of potential customers, clients, and patients, that healthcare looks especially relevant. They use marketing strategies to make it look appealing and attractive, whilst sending a clear message that taking care of ourselves and indeed our loved ones, should be our number one priority. Even though healthcare remains largely the same, it is still vital that it is perhaps repacked aesthetically to help make it more relevant.

They connect with the media Lets face it, the media has a huge influence in not just what people do, but how they think, so ensuring you use the media to your advantage by highlighting the importance of effective healthcare and healthcare strategies is absolutely crucial. PR is very much about reputation, and making a successful business is also very much about reputation and how people perceive you. Journalists doing a write up for your surgery or dental practice for example, will be have a very different effect compared with a leaflet or a pamphlet in the local paper. If the write up is positive, this will obviously benefit the business, and if its negative, it will hinder the business. Obviously its down to health PR workers to show just how great and beneficial your business is, but once the media is made aware of this, they can then aware others, which means everybodys happy.

They reach a wider target audience Of course, your target audience will depend on which form of healthcare you happen to be providing. For example, if you run a dental practice, your target audience will be people with tooth and mouth issues. In order to ensure youre able to reach your target audience members however, health PR workers will have access to the right contacts, the right marketing strategies, and the right resources to help you do just that. If you cater primarily for elderly patients for example, health PR workers will know what your audience reads, what they watch, what they listen to, and will therefore know how to reach them effectively to let them know about your business.

Effective Healthcare Pr For Better Communication

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The healthcare industry is without doubt, one of the most important, expensive and rapidly developing industries in the world. Each year, billions of pounds and dollars are invested into clinical, pharmaceutical and biotechnology industries in the hope of finding and distributing drugs that will help improve peoples lives. The healthcare industry is vast and diverse and includes doctors, patients, pharmaceutical companies, universities, governments and healthcare professionals involved in the distribution, discovery and advocacy of products. Healthcare public relations are also critical in the healthcare industry. There is no point producing an effective drug, if its benefits cannot be related to the public. Healthcare PR plays an important role in introducing, building confidence, opening up a good market share and bringing to people innovative clinical remedies. Companies that supply healthcare PR provide superior counsel and strategic planning to global pharmaceutical and biotechnology companies, healthcare providers and government agencies.

Healthcare communications agencies worldwide are working to help the stakeholders of the medical field and healthcare sector to be heard, informed and market products. Healthcare PR solutions include promoting, preserving and protecting the integrity of brands, building brands and franchises, designing and executing direct-to-consumer health campaigns that change behavior, communicating milestone moments with regard to scientific and regulatory instances, fostering lasting relationships for clients with professional and advocacy groups and managing brands throughout their lifecycle.

It is important for healthcare PR agencies to blend modern communication techniques with a deep knowledge of regional outlooks in order to effectively build the reputation and market share of the most recognized and reputable healthcare brands. Other important aspects of healthcare PR include pharmaceutical and device marketing, where products are marketed in a broad array of therapeutic categories and stages of development. Product launches are important too, where a range of products are introduced globally and on a regional basis. Media relations is also another aspect of healthcare PR, where media is used to generate attention for landmark publications and publicizing breaking news at major medical meetings. Advocacy relations are also important when it comes to healthcare communications. Having advocates lends credibility to healthcare campaigns and this is advantageous when trying to reach the consumer on a grassroots level. Health policy such as drug pricing, patent challenges, ethics and general skepticism is a common issue that healthcare related companies have to deal with healthcare PR can help with these issues by communicating and shaping health policy issues whenever they arise.

Both Companies And Job Seekers Can Avail Services Of Healthcare Recruiters

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Finding suitable personnel for your medical or health care facility may be a tough job. You may be a medical practitioner or the owner of a clinic, hospital or nursing home. You need staffs in various capacities for the smooth running of your facility. You may be efficient and adept in medical work. However, you may find it difficult to handle and manage an entire recruitment process with the same efficiency. You may end up recruiting the wrong persons for specialized jobs. Your efforts might not be enough to spread awareness about the jobs you have on offer among suitable aspirants. In an attempt to conduct a recruitment procedure, you might be compromising on your primary job that is to cater to the needs of the patient.

Outsourcing recruitment processes

It is wise to outsource the duty of recruitment to specialists who are equipped and efficient in handling the entire hiring process. You can get in touch with established Healthcare Recruiters.for an exhaustive solution to all your staffing issues. A voluminous preparation and effort go into organizing an effective recruitment procedure. Consultancies take care of not only the tests, interviews and the selection processes, but also of advertising job vacancies, networking and communicating with aspirants and conducting background checks and verifying referrals.

Sourcing of talent

During Healthcare Recruitment Process Outsourcing, clients may choose among a number of service options offered by a recruitment consultancy. There are provisions for introducing appropriate aspirants to clients for a particular job profile. The consultancy firms have wide spread and premium access to various online databases. They act as an effective connection between job aspirants and companies. Recruitment with the help of databases can attract a huge pool of applications for a job and provide the recruiter with an ample number of eligible applicants to choose from. An agency may also assist you in recruitments that are discreet. You may want to pursue candidates with some exact attributes those you require for the job opening. Often these openings are for a high management or administrative post.

The next step in your career

Not only recruiters, but those who are searching for jobs may also avail the assistance and services of HRO Solution USA.If you are a doctor, a nurse or related to the medical profession in any way, you can find the next step of your career with the help of healthcare recruitment agencies. Whether you are looking for a permanent, part-time or an ad-hoc job, a recruiting agency can find the best career opportunity for you.

Rising Cost of Healthcare

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The cost of healthcare treatment in worldwide continues to rise rapidly, an no where is this more demonstrably true than in Hong Kong. At current rates of medical inflation, Hong Kong will soon rival the USA as the worlds most expensive location for medical care.

Hong Kong is currently experiencing a high level of economic buoyancy, having been quick to recover from the global financial crisis of 2008 2009, and this is driving more and more people to seek a higher standard of private healthcare. As a result of this increased demand, the availability of high quality private medical treatment has become limited, and this in turn has served to increase the overall costs of private healthcare in Hong Kong.

Unfortunately for healthcare consumers, these increased costs of medical treatment are now being passed down in the form of increased medical insurance premiums.

Hong Kong is currently listed as the second most expensive place in the world to receive medical treatment after the USA, and the costs associated with medical treatment in Hong Kong are likely to continue to rise in the short term.

A standard general practitioners (GP) consultation in the USA will cost a federal average of US$100 approximately. By contrast, a patient choosing to utilize the private healthcare system in Hong Kong will often be charged over US$100 simply for walking through the door. The Matilda hospital, for example, has an average GP consultation charge of US$ 102, while the Sanatorium hospital prices are typically closer to US$153 for the same services.

It is true that the number one cause for personal bankruptcy in the USA is an inability to pay costly medical bills, and when examining the cost associated with a number of typical medical procedures it is easy to see why a large portion of the population has a difficult time affording quality healthcare. The average cost associated with a Routine Maternity delivery, for example, will be an estimated US$ 7,600 in America in many cases a significant portion of a familys annual income. That same procedure in a Hong Kong hospital can cost between US$ 7,197 to US$ 8,500. While it is understandable that medical fees will trend upwards over time, it is also clear that the rise of these costs is getting slightly out of hand.

While President Obama has made significant process towards the reformation of the American Healthcare system, there are still some fairly major issues to be addressed not the least of which is the actual cost of medical services rather than the insurance coverage for the same.

Health Care Reform’s Effects on Employers

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I came across this paper written in July of 2010, and it still applies (at least until January 20th of next year). It outlines what is scheduled to occur in 2014 with small employer premiums under PPACA. First of all, a small employer is defined as any company with fewer than 50 employees. Large employers (50+) will have to pay penalties if they do not offer group health coverage. As far as I know, there is no penalty for small employers not offering it. There are some factors in California that may mitigate big premium hikes. Actually, we have had small group reform here for the past 19 years. It began in 1993 with a requirement that all employers with 5 or more employees be issued guaranteed coverage. In 1994 the minimum was lowered to 4 employees, and by 1996 it was lowered to 2 or more. The impact of this has been to stabilize the market over the long term. Group rates are already higher than individual rates because every employee that is eligible cannot be declined and all group plans must offer maternity coverage. Since the mandated addition of 100% free preventative care to all plans as a result of PPACA, premiums have not gone up as much as I thought they would, and in some cases have gone down. Keeping people healthy by early detection of problems should have a beneficial long-term impact.

What probably will have a negative impact on rates is the shrinking of the rate categories based on age. For example, rates are now broken up into 5 or 6 age groups, under 30, 30-39, etc. In 2014 there can be no more than a 3:1 difference between what is charged a 64 year old and an 18 year old. So if the premium for an 18 year is $150, the rate for the 64 year old could be no more than $450. The paper also talks about the removal of gender-based ratings, but California hasnt had them since the early nineties.

Will premiums go up? Of course they will, but I think California is better positioned than some other states. I have read comments by some that say “why should I pay for the people that dont want coverage and wont buy it?” My answer is that we all are already paying for the uninsured that either cant or wont get coverage, because they still use the health care system. And they use it for free. The rest of us pay for them in the form of higher health care costs and higher insurance premiums. From my point of view, and that of many on both sides of the issue, the biggest problem with the individual mandate provision that is before the Supreme Court (aside from the question of its constitutionality) is that it is not stiff enough. It is actually cheaper to go without insurance and pay the penalty than to buy coverage. But that was the result of political compromise. Too bad, because the one common element of every stable health care system worldwide is covering nearly everyone.

Of course all of this may be moot if Mitt wins. If he does, we may see some big changes to the Act. That might not be such a bad thing, but it should be noted that the health insurance industry has already priced many of the anticipated changes into their products, and some have said that it would actually cost them more to make changes once again so soon. Well just have to wait and see what happens. Hope this is helpful.